not so innocuous

is any one else disturbed by the fact that the obnoxiously cute happy feet penguins have been appropriated by roche, a pharmaceuticals company? right now, the penguins are primarily used to advertise for roche's web site, flufacts.com. but i'm worried about the precedent it's setting. junk food and cigarettes are all heavily marketed towards kids. are we going to market pharmaceuticals to them, too?